TOO MANY OWNERS PHONE-IN THEIR LISTINGS and then wonder why the right quantity of quality prospects isn’t calling. Here are just a few quick things to think about when readying your listings for more attention, more showings and more signed leases.

Of course, there’s price. Base your rents not just on neighborhood rates but hyper-local comps such as those on the same street, ones that match your building amenity for amenity. Imagine a listing that begins with how long your average tenant stays with you or with an emotionally charged line that invites prospects to “Wake up and smell the ocean.” Next up? Consider letting your future applicants do their own virtual walkthroughs with video. Good video. Use lots of natural lighting, steady camera work, and smooth transitions.

Showing off the space and its features is great, but don’t stop at selling the unit. Sell the building, sell the neighbors, sell the life that living here this apartment affords. Talk about your walk score or mention how many short steps it is it to coffee, groceries, dining or the sand. Help them picture themselves living there before they even visit. Then, take a look outside. Smart entry systems and well-lit walkways make us all feel more secure. These upgrades can help your building stand out especially to renters looking for peace of mind after a long day.

It’s a competitive landscape. Owners who want their apartments at the top of the list put smart marketing at the top of theirs.